Updated: Jul 25
You've worked tirelessly to perfect a new product, service, or in one of my client's cases, their first craft Whiskey Brand, Responsible Lee. The importance of a successful launch party can oftentimes be overlooked and thought of as merely a celebration and time to show off (which it certainly can be). However, the hidden potential for marketing and brand image can easily be overlooked. I’m going to outline a few important key factors in planning a successful launch party as well as how to incorporate an event magician for hire as a form of entertainment. You’ll be able to apply these ideas to your own party for a more successful launch.
Choosing the Right Venue
Your venue should complement the product. A space that is a natural extension of your business, product, or service can have a big impact on the overall feel of your party. Through mood lighting, a rustic style venue, and an outside patio with a labyrinth of hidden areas, Responsible Lee was able to create an atmosphere that was a perfect fit for their new Whiskey release. As a party magician, this is also an ideal environment to engage with guests and can make the magic and mind reading feel more organic and themed to the event.
Utilize your Guests
There’s an easy way to have guests assist you in spreading the word about your brand or without directly asking them to do so. Pop-up displays and backgrounds are an inexpensive way to offer photo opportunities to your guests that showcases your brand logo or product at the same time. With a high-quality camera in everyone's pocket, thanks to the smartphone, every guest at your launch are just a tag away from a possible social media post. Pro Tip, you NEED a good lighting source, if your event is indoors or outside at night, a low-cost soft box light can be an easy solution. It’s never an ideal situation to have guests tag your business name, logo, or image when it could appear low quality, especially when you can help make it look great. This is still an overlooked issue I see at many launch parties and events. Responsible Lee did a great job of keeping the lighting moody while still allowing for proper photo capture simultaneously. Having a professional photographer present is also highly recommended.
Do you have Entertainment?
It’s easy to get lost in the finer details without realizing that your event’s schedule or itinerary is a little bare. Every event will vary, some may have a full agenda while others dedicate the majority of the time to relaxing and simply enjoying a good party. In either case, having engaging entertainment planned whether it’s live music or a special presentation is important. For example, a professional magician who can interact with guests and seemliness blend into the party is a surprise that many guests will talk about for the entire year. This sort of out-of-the-box approach called roaming magic or strolling magic can make your event stand out among the rest.
Your launch should always incorporate something memorable and unique. In this case, Responsible Lee and I were able to provide this special element through magic entertainment. As a Bay Area Magician, I’m a big fan of customizing my magic tricks and illusions to include the name or logo of the company or brand I’m working with. This adds further to the immersion and blending of live entertainment and can be what sets your launch party apart from the rest. Having a way for your guests to remember an exciting and fun-filled evening where they laughed and were amazed all comes full circle to how they feel about your brand. Emotion has been and always will be the most powerful tool in shaping a product or brand image, keep these tips in mind when planning your next launch party.